MBA SOLVED ASSIGNMENTS SEPTEMBER 2017
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
ADVANCED SUPPLY CHAIN MANAGEMENT
1.
Assume that you have joined as the Chief Operating Officer in one of the
leading supermarket chains in the country. The owners of the supermarket chain
have asked you to increase the revenue and profits by at least 20 percent in a
year’s time. You have decided to use “Innovative Pricing” as your key strategy
for extracting more revenue and enhancing profits. Explain why innovative
pricing is a good strategy in the above scenario? Discuss the concept of
innovative pricing. How innovative pricing can be applied in a supermarket
chain? In your opinion are there any other better strategies to maximize the
profits?
2.
Information Technology (IT) has become an integral part of the modern supply
chains. Select any single organization and discuss its strategic framework for
IT adoption in a supply chain. What are the goals of IT in the organization’s
supply chain? Discuss how IT applications are helping the organization in
improving its supply chain performance. Explain the future IT trends in supply
chain.
3.
In 2014, Mahindra & Mahindra Ltd (M&M) came out with its new sourcing
strategy under which purchasing of components for all its vehicles was brought
together under a single umbrella. This One Sourcing policy was a shift from the
company’s existing model, where components for manufacturing automobiles,
two-wheelers tractors and trucks were being sourced through various
departments. M & M chief Purchasing officer, Hemant Sikka said “the new one
sourcing strategy the firm adopted will help it reduce at least 2-3% of the
cost of purchasing from component makers who supply parts to models across the
segments and make its supply chain more efficient.”
(Source:
Shally Seth Mohile, Mahindra to reduce supplier base as part of new sourcing
strategy, Live Mint, http://www.livemint.com/Companies/1FOq6BpomNLkmJLIsPLRSK/Mahindra-toreduce-supplier-base-as-part-of-new-sourcing-str.html,
Oct 06 2014)
a.
Using the example of M & M explain the various sourcing strategies.
b.
Discuss how the new strategy will help M & M in sourcing.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BRAND MANAGEMENT
Case Study:
1.
A company has launched a new cola drink “Fresh Cola” in the Indian Market. The main
feature of Fresh cola is that it has the least amount of calories in it. The
company is facing a tough competition from Pepsi and Coke. The company hires
you as a brand strategist and ask you to find out various positioning
strategies and recommend the best positioning for the Brand “Fresh Cola”.
2.
Brand Ambassador plays an important role in creation of a Brand. Company has
asked you to suggest five brand ambassadors for “Fresh Cola”. Introduce the
importance of Brand Ambassador and your selection of five Brand ambassador for
“Fresh Cola” with reason.
3.
A) Every company tries to take advantage of Brand Extension. Assume “Fresh
cola” becomes a top brand in the Indian Market. You have been asked to identify
and explain various types of extension and suggest one extension that would go
well with the Brand “Fresh Cola”.
3.
B) Assume you are planning to buy a new mobile for yourself. You are now
confused with the problem of plenty of choices. Explain the various stages of
Consumer decision making process that you will undergo to purchase the mobile
of your choice.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BUSINESS ETHICS, GOVERNANCE & RISK
1.
The New Companies Act of 2013 introduced conditional CSR spend of 2 percent – a
first of its kind mandate globally. You have been retained as a CSR consultant
by Acumen Logistics Services, a company providing cold storage & transport
services. Which according to you will be the two or three appropriate CSR
initiatives for them from schedule VII and what will be your
recommendation/plan on how they should implement them?
2.
In the parking lots of Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. The way it works is
quietly making sense to the customers. Elaborate on the ethical and sustainable
dimensions of manufacturing and marketing such a product in a country like
India.
3.
Are you aware that you are being tracked and watched while you are surfing the
net. The advertisers observe your surfing behavior and accordingly target their
ads at you. You end up exposing your supposed needs unawares as someone is
stealing data about your online surfing patterns. This kind of tracking and
placing ads in the surfer’s path is known as contextual targeting.
a.
What is the inherent moral issue here? Why is it an issue? What does law say
about it.
b.
Marketer’s say prohibition of tracking takes away the marketer’s legitimate
right to study consumer behavior. Which side do you agree with and what are
your reasons for doing so?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CAPITAL MARKET AND PORTFOLIO MANAGEMENT
1.
Mr. Shabd Kumar has to make a choice of investment between the two stocks,
namely A and B. The possible returns with the associated probabilities of their
occurrence for both stock A and B have been provided in the Table given below.
Based on the data provided in Table which stock he should choose to invest in?
Stock
A
|
Stock
B
|
||
Probability
|
Return
|
Probability
|
Return
|
10%
|
-10%
|
35%
|
15%
|
15%
|
0%
|
25%
|
10%
|
20%
|
5%
|
20%
|
20%
|
25%
|
25%
|
10%
|
-10%
|
30%
|
15%
|
10%
|
25%
|
2.
Mr. Saran Kumar, aged 35, is employed with Mumbai University as a Lecturer in
the English Department. He is the sole earning member of his family. He stays
in a joint family with his parents, his wife and two children aged 5 years and
2 years. He has been deploying his savings in primarily in bank fixed deposits
and other tax savings instruments such as Public Provident Fund (PPF) etc.
However, he is not sure that whether his savings would be adequate to meet
future financial needs of his family or not. His friends have been suggesting
him to invest in stock market and have been giving him tips also for specific
stocks. Mr. Saran is reluctant to follow his friends’ advice as his uncle had
lost significant amount of money in the stock market around 10 years back. Not
only his uncle had to sell off his house and his wife’s jewelry to compensate
for the loss incurred but the whole family had also faced loss of reputation
with relatives and friends. Torn between the choice of losing money in the
stock market or ending up with insufficient savings to meet his future needs
and exigencies, he decides to seek professional help to solve his problem. He
approaches his bank manager for his advice. The bank manager directs him to you
for further discussions. You are employed in the Wealth Management Department
of the bank. The department’ role is to advise the bank’s client and offer
tailor -made solutions with respect to the client’s investment needs.
Discuss
how should I go about investing my savings? Is there a way that I make enough
money without losing may savings? If yes, how? Provide your rationale for the
same.
3.
Historical price of Stock A and the closing level of a Market Index is provided
in the Table given below.
As on December 31
|
Price of Stock A
|
Closing level of the market index
|
2000
|
23
|
1264
|
2001
|
22
|
1059
|
2002
|
40
|
1094
|
2003
|
114
|
1880
|
2004
|
128
|
2081
|
2005
|
139
|
2837
|
2006
|
113
|
3966
|
2007
|
199
|
6139
|
2008
|
106
|
2959
|
2009
|
153
|
5201
|
2010
|
171
|
6135
|
2011
|
127
|
4624
|
2012
|
135
|
5905
|
2013
|
107
|
6304
|
2014
|
166
|
8283
|
2015
|
214
|
7946
|
2016
|
325
|
8186
|
a)
Calculate Beta of the stock A.
b)
The Table given below gives the expected market index values for 31 December
2017 and the associated probabilities of occurrence for the same.
Probability
|
Closing level of the market index
|
10%
|
7500
|
15%
|
8000
|
20%
|
8500
|
25%
|
10000
|
30%
|
9000
|
If
the 10 Year Government of India Bond (G-Sec) yield is 7%. What is the expected
prices of the stock A as on 31 December 2017?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CONSUMER BEHAVIOR
1.
Kellogg launched cornflakes as a breakfast food in Indian market, they were not
able to penetrate the Indian market effectively, explain what could be the main
reason for not able to penetrate Indian breakfast segment effectively, and they
made certain changes in product positioning, what are the changes incorporated
by them.
2.
One of the European company engaged in the manufacture of highly specialized
artificial nose (Electronic Smell Sensor), which has varied application in
various industries, however they are planning to find out the market
opportunity for their product in the food segment in India. Prepare a detailed
questionnaire keeping in mind food Industry in mind (Example – Fast food chains
to identify quality of the food etc.).
3.
An International company that is very well-known for Perfume brands in both the
categories of men and women. The company has their own manufacturing unit and
marketing team.
a.
Discuss the market entry strategy from the point of Indian culture.
b.
Make steps you will consider pre-launch- explain each step logically.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CORPORATE FINANCE
Question 1
TATA
Steels is looking forward for entering into a joint venture with United States Steel
Corporation in USA. The company is planning to access funds from the
international market. Discuss
·
Meaning of the overseas sources of
finance
·
Why the company wants to raise fund from
international market?
·
Methods which can be employed by the
company to raise fund from the international market.
·
Is it advisable that company should go
for Sourcing equity globally?
Question 2
LIMBDI
Ltd started a chain of hotels with “profit maximization” as the basic financial
objective and TEBDI Ltd started with a portfolio management company with the
basic objective as “wealth maximization”. In light of the relevant concepts of
financial management give your opinion on “which company will surely survive in
long run” and why?
Question 3
Kabra
Motors is considering a proposal to install new machine. The initial capital
outflow will be 15 lacs. The expected cost of capital is 12 %. The expected
cash inflows from the operations will be as under -
Year
|
Cash inflows
|
1
|
2
|
2
|
3
|
3
|
4
|
4
|
5
|
5
|
5
|
a)
Calculate the NPV of the proposal. And give your opinion whether to accept or
reject the proposal.
b)
Calculate the profitability index and give your opinion whether to accept or reject
the proposal.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
COST AND MANAGEMENT ACCOUNTING
Question 1
You
are the CEO of Patta Noodles Ltd and want to appoint Mr. Milind as management accountant
so there can be adequate coordination between accounts, finance and management
functions. Please brief him about his responsibilities and the necessary qualities
which he should reflect as a management accountant so as to enable him to sincerely
perform the job.
Question 2
Nokia
recently launched N3310 model. The company is quite optimistic to continue with
producing NOKIA 3310 in the near future. The management of the company
prudently takes all decisions and they are analyzing their decision to continue
to manufacture the product. As an accountant discusses the necessary factors
the management should analyze in order to continue or to shut down any
production operation.
Question 3
a)
Calculate total earning as per Emerson’s plan-
- · Standard output in 5 hours = 30 units
- · Actual output in 5 hours = 27 units
- · Actual rate paid for each hour = Rs 50 per hour
b)
Calculate the earnings and bonus as per Rowan’s plan
- · Standard time allocated to complete job = 10 hours
- · Wage rate per hour = Rs 50
- · Actual time taken to complete the job = 8 hours
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CUSTOMER RELATIONSHIP MANAGEMENT
Q1.
With the advent of Jio in the market, the telecom industry has gone for a complete
shake up. In trying to match up to the rising competition and falling margins,
companies have been left with no breathing space. In this entire mess, Vodafone
is facing a problem of a different kind, i.e. rising customer complaints. With
the price war and the ever increasing employee turnover rate, it is unable to
satisfy its customers. Can you guide them with steps to improve the situation?
Q2.
Haldirams, the country’s biggest QSR brand has recently felt the need to
implement CRM seeing the ever increasing competition and in order to preserve
its market share. But being a homegrown traditional company it does not
understand the factors it needs to keep in mind for its successful
implementation and also the potholes it needs to avoid. Can you as a consultant
guide them on the same?
Q3.
Read and Analyze the below given case and answer the questions at the end of it
Customer-centricity simply speaking means bringing customers at the centre of
the enterprise and aligning strategies, decisions and actions to deepen this
relationship with them over a period of time. Aligning strategies, decision and
actions includes products, distribution, behaviour, business models, talent
acquisition and so.
Deepening
relationship is about increasing share of wallet and doing repeat business with
the company. This holds true whether you are a MSME, SME or large corporate.
However, a journey of customer-centricity is easier said than done. For MSME
owners, to understand this journey, we must first put in place the foundational
elements called the AUDI of customer-centricity: Align Understand, Define and
Inventorise.
A = Align for commitment
Alignment
commences with the CEO and top management coming together and deciding to bring
customer-centricity from the periphery of an enterprise to being a
strategic-choice for achieving the company's vision.
U = Understand the Customer Value
Proposition
Do
you know your customer value proposition? It is not just about the physical
attributes or the specifications or what is before your eyes. It is the finer
details that connect a product with the customers. A customer value proposition
should clarify the benefits that consumers can expect from a product.
D = Define what is the Service
Intent
One
thing that organizations often struggle with is lack of clarity on what the
customer should experience while using the product. Service intent is a short
definition of what customers would experience while interacting with the
organization across touch-points. It is a statement that stipulates what
experience would be delivered to customers.
I = Inventorise initiatives that
matter
Once
the leadership alignment is in place and there is clarity on customer value
proposition and the service intent, the top management in participation with
employees should come up with a laundry list of initiatives that would need to
be deployed.
1.
Do you think this concept of AUDI stands relevant in the SME sector? Explain
with the help of an example?
2.
SME’s in India do not understand CRM and how can it guide them in building
loyalty. Can you guide them on the same?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CUSTOMS SHIPPING AND INSURANCE
1.
Your company has imported one consignment and your customs broker has opted for
second check to clear the consignment. However during customs examination,
customs has found some excess items which have not been mentioned in the
invoice. Explain the customs action on this and how will you handle this
situation.
2.
You have imported one consignment of 250 cases under CIF terms. During
examination your customs broker observed a shortage of 28 cases and stopped the
clearance. What is your action plan to clear this consignment and how will you
claim the insurance for the shortages.
3.
You are a customs broker. One company approaches you to use your services to
export one huge consignment of 2000 boxes of same dimension by SEA. The company
requests you to suggest the safe and cheaper freight for this export:
a.
What will you suggest…. Export as break bulk or through containers and explain
the reasons for your recommendation?
b.
How will you assess the requirement of number of containers if exported through
containers? How will you check the cheapest freight for this consignment?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
DECISION ANALYSIS AND MODELING
1. Observe any government department or service process that
consumes limited resources and/or has multiple restricts, and explain what are
artificial variables and why do we need them? Also using suitable example
discuss how artificial variables differ from slack and surplus variables?
2. Obtain an initial basic feasible solution to the
following transportation problem using the Vogel’s Approximation Method.
WAREHOUSE
|
STORES
|
AVAILABILITY
|
|||
I
|
II
|
III
|
IV
|
||
A
|
7
|
3
|
5
|
5
|
34
|
B
|
5
|
5
|
7
|
6
|
15
|
C
|
8
|
6
|
6
|
5
|
12
|
D
|
6
|
1
|
6
|
4
|
19
|
DEMAND
|
21
|
25
|
17
|
17
|
80
|
3. A processor of frozen fruits has to decide which crop to
cultivate in which geographical area. There are two strategies available: to
plant apples and to plant pomegranates. There are three possibilities of
weather: perfect weather, variable weather, and bad weather. The probability of
perfect weather is 0.25, that of variable weather is 0.50 and that of bad
weather is 0.25. The outputs of the two crops, measured in dollars, under the different
conditions, are known. The utility of the firm is to be measured by the dollar
amounts as shown in the following payoff table.
ACTIONS
|
EVENTS
|
||
PERFECT
WEATHER
|
VARIABLE
WEATHER
|
BAD
WEATHER
|
|
CULTIVATE
APPLES
|
40000
|
30000
|
20000
|
CULTIVATE
POMEGRANATES
|
70000
|
20000
|
0
|
a) Prepare the expected payoff table.
b) What action should the processor select?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
EXPORT IMPORT PROCEDURES AND DOCUMENTATION
1.
You have received an export order to Dubai. The importer wants Certificate of
origin from you along with the consignment. What is Certificate of origin and
how will you obtain this from your location. Explain the complete procedure
based on your experience.
2.
You have received an order for exporting second hand machinery to West Germany.
You need to provide Chartered Engineer’s certificate to the Indian Customs for
Export clearance. Please explain the following in detail:
a.
Who will issue Chartered Engineer’s certificate
b.
Whether this can be arranged by importer or exporter?
c.
What are the details to be provided in the Chartered Engineer’s certificate?
d.
How will you locate a chartered engineer to do this job?
e.
What is the action plan of Chartered Engineer before issuing such a
certificate?
3.
You have imported one consignment of Activated Carbon from Japan. Your clearing
agent is asking for customs chapter classification number for this product.
Please explain the following:
a.
What is the chapter number for this item and from which book you will obtain
this information? Which government website provides this information?
b.
What is the rate of customs duty and the total percentage of duty for this
product? Give breakup of the duty structure?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
FINANCIAL INSTITUTIONS AND MARKET
1.
XYZ Ltd. is a Govt. recognized export house with annual turnover of Rs 2200 Crores
Mr Pathak is Vice President- Finance of the Company. The company follows policy
of no hedging of the US$ exposure. What all risks that Mr. Pathak has to
enlists in his presentation to the management in a floating exchange rate
scenario?
2.
PSL Bank Ltd. is a private sector bank. The treasury division has an immediate
need to arrange Rs. 100 Crores to finance its one of the top corporate client.
However the requirement is for very short period of around 7 days. So what
sources are available for Mr. Das to raise the required fund, who heads the
treasury divisions of the Bank?
3.
A) LMH Ltd. Has floated an Investment Company. You are appointed as the CEO to
spearhead the investment in secondary market. So to initiate these investments,
explain the mechanism that you will follow.
3.
B) JFK Ltd. is listed Company on the exchange and the share price is quoted at
Rs. 340 as of today, the Company reported EPS of Rs. 25.00 for FY 2017. In the
recently concluded board meeting, the Company announced stock split and
accordingly, the face value has been reduced to Rs5.00 from Rs. 10.00. The
outstanding shares of the Company are 30,00,000. Calculate the number of
outstanding shares of the Company post stock split and adjusted share price of
the Company post stock split. Also calculate the PE ratio of the Company post
stock Split.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INDIA’S FOREIGN TRADE
1.
ABC Limited was doing well in the local market and was planning to expand its
business in the foreign market as well but was worried about how will they
collect the payment from the importers located in other countries. Is it
possible for the company not to face credit risk in the foreign market, if yes,
how? Explain using examples.
2.
A chemical company was planning to enter into strategic alliance with another
chemical company for growth. Elaborate the reasons for the company to engage in
strategic alliance.
3.
Alpha Ltd was in the business of manufacturing ayurvedic products and was
performing well in the Indian Market. The company had broad range of products
currently selling in the market. Looking at the growing demand of ayurvedic
products in the foreign market as well, the company was planning to export its
goods to other countries as well. If you are the manager of the company,
prepare a report highlighting:
a)
Reasons that would motivate the company for entering foreign market.
b)
Benefits that would be available to Alpha Ltd as exporters.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INSURANCE & RISK MANAGEMENT
Q.1)
Mr.ABC is a 25 year old working professional & is interested in exploring
an annuity plan that can take care of his pre-tax money which he can also
disclose to the IT dept whilst filing his IT return. As an Insurance advisor,
which type of annuity plan would you suggest to him & why? Name some of the
existing annuity plans being provided by service providers in India. Also chart
out an investment based annuity plan for Mr.ABC.
Q.2)
India has one of the lowest Insurance penetration rates in the world. Given
this fact, if you were to take over as the CEO of a brand new private sector Insurance
company by the name of “WeCare Insurance” that has commenced operations,
elaborate on the strategy & steps that you would undertake to help increase
Insurance penetration & also of your firm’s Insurance product suite namely
between ANY TWO of the following provided options
i)
Health Insurance,
ii)
Life Insurance,
iii)
Property: Home Insurance &
iv)
Motor Vehicle Insurance?
Q.3)
“Boilers India Ltd”, a well established company into the manufacturing of
Boilers & Boiler related equipment located at Pune had covered their
commercial property under Commercial Property Insurance coverage during the
year 2010. During 2016, owing to an electrical disturbance, there was a major
fire within the plant premise leading to a near total damage of all their 3 Boiler
equipment machinery.
A)
As an adjuster of the Insurance Company, you are tasked with providing the full
claim amount as refund for fire damage caused by electrical disturbance towards
the value of the 3 Boiler equipment machinery damaged. Explain your process to
assess & verify the claim amount?
B)
As an adjuster for the Insurance Company, would you pay the entire refund as
claimed by Boilers India Ltd? Justify with reasons depending upon whether your
response is affirmative or negative.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INTERNATIONAL BANKING AND FOREIGN EXCHANGE MANAGEMENT
Q1.
Xlone Ltd is an Indian company planning to raise capital from US market. If you
are the head of finance department of the Xlone Ltd suggest them various ways
to do so? If company doesn’t want to list in US stock market, than how company
can generate fund in USD? What are the Challenges for the same?
Q2.
1991 is the year of transformation for economy of India; LPG (Liberalization,
Privatization and Globalization) policy opened the door for many foreign
companies in Indian Market. In context to LPG there were many amendments in
foreign exchange act. Please explain the same and compare that with the law
before LPG.
Q3.
FRANKFURT: The European Central Bank is adding half a trillion euros ($579
billion) in stimulus to the eurozone economy as it hopes to support growth as
Europe heads into what could be a tumultuous election year. The chief monetary
authority for the 19 countries that use the euro said Thursday it would keep
injecting money into the economy through its bond-buying program until at least
December, past the previous end date of March. It will reduce the amount of
bonds it buys after March to 60 billion euros ($64 billion) a month from 80
billion euros. That effectively adds at least 540 billion euros in stimulus to
the existing 1.74 billion ($1.87 trillion) effort. That's slightly more than
expected by analysts, who on average thought the ECB would extend for only six
months at the same current rate.
SOURCE: Economic Times
a.
Why the European Central Bank is injecting the money in the Economy?
b.
How monetary policy and Export Policy are related? What is the role of Balance
of Payment to improve the employment in the nation?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INTERNATIONAL BUSINESS
Q1)
Enlist at least five strategic advantages of International trade and explain
how has Apple Inc. leveraged each of these to become one of the world’s leading
global company.
What
are some of the disadvantages of international trade they would have faced in reaching
this position.
Q2)
What are the forces that drive globalization. What do you understand by disadvantages
of globalisation and what are the options available to the government of a particular
country which is signatory to WTO and supports Laissez Faire approach, in containing
these challenges.
Q3)
Michael Porters diamond theory of national advantage states that the success of
an organisation in international markets depends on the features of the home
country.
a)
State the various determinants of the theory and also state who plays the role
of a catalyst in unifying and integrating the determinants together.
b)
Apply the theory to the Indian software industry, giving your recommendations.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Q1)
How can you relate value creation and demand synchronizing to Supply Chain
Management. Relate this to challenges faced by an auto ancillary company (which
supplies precision engine parts to a car manufacturer on JIT basis) in framing
and executing their overall supply chain objectives.
Q2)
Explain how you will apply the concept of vendor management, asset management
and lean supply chain management to a food franchisee company.
Q3)
JSRK Omni is an Indian company which manufactures mobile hand sets. They
procure some parts of the handset from Taiwan.
a.
State and give examples of the different primary and secondary value chain activities
of this firm.
b.
Enlist four inter related ways how your global supply chain management plan can
contribute to value addition.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INTERNATIONAL MARKETING
1.
EPRG Framework is considered as one of the most established Strategies in
International Marketing. If you are heading a Multiproduct company in South
American Market-what strategy will be adopted by you and why? Elaborate your
answer with 2 suitable product examples.
2.
Exchange Rate fluctuation of currencies is one of the biggest challenge in
International Marketing? As an Export Head what strategy would you adopt to
counter it and secondly which will be the best way to grow in such volatile
markets? You can take any product/market of your choice to explain your
viewpoint.
3.
As a new Export Manager your company got a huge order of Basmati Rice from
Middle East to be delivered in 11 months. What measures will you take regarding
the basmati rice order for:
A.
Export Quality Control and Export Incentives.
B.
Different documentation and approval required.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INTRODUCTION TO RETAIL
1.
Citing from your own experience which are the factors which are important in
the retail scenario for a store of supermarket to succeed?
2.
How would you go about starting an exclusive potato chips store and ensure its
success?
3.
Case Study
For
most of its 100-year existence, Oreo was America's best loved cookie, but today
it is a global brand. Faced with stagnation in the domestic market, Kraft Foods
moved it into emerging markets where it made some mistakes, learnt from them
and ultimately triumphed. This case study looks at the strategies used to win
over customers in China and India.On March 6, 2012, the famous cookie brand,
Oreo, celebrated its 100th birthday. From humble beginnings in a
Nabisco bakery in New York City, Oreo has grown to become the bestselling
cookie brand of the 21st century generating $1.5 billion in global annual
revenues. Currently owned by Kraft Foods Inc, Oreo is one of the company's
dozen billion dollar brands. Until the mid-1990s, Oreo largely focused on the US
market - as reflected in one of its popular advertising slogans from the 1980s,
"America's Best Loved Cookie". But the dominant position in the US
limited growth opportunities and spurred Kraft to turn to international
markets. With China and India representing possibly the jewels in the crown of
international target markets due to their sheer size, Oreo was launched in
China in 1996.The China launch was based on the implicit assumption that what
made it successful in its home market would be a winning formula in any other
market. However, after almost a decade in China, Oreo cookies were not a hit as
anticipated, according to Lorna Davis, in charge of the global biscuit division
at Kraft. And the team even considered pulling Oreo out of the Chinese market altogether.In
2005, Kraft decided to research the Chinese market to understand why the Oreo
cookie that was so successful in most countries had failed to resonate with the
Chinese. Research showed the Chinese were not historically big cookie eaters. According
to Davis, Chinese consumers liked the contrast of sweet and bitter but
"they said it was a little bit too sweet and a little bit too
bitter".Without the emotional attachment of American consumers who grew up
with the cookie, the taste and shape could be quite alien. In addition, 72
cents for a pack of 14 Oreos was too expensive for the value-conscious
Chinese.Kraft's Chinese division used this information to formulate a modified
recipe, making the cookie more chocolatey and the cream less cloying. Kraft developed
20 prototypes of reduced-sugar Oreos and tested them with Chinese consumers
before arriving at a formula that tasted right. They also introduced different packages,
including smaller packets for just 29 cents to cater to Chinese buying habits.
The
changes had a positive impact on sales and prompted the company to ask some
basic questions challenging the core attributes of the traditional Oreo cookie.
Why does an Oreo have to be black and white? And why should an Oreo be round? This
line of questioning and an ambition to capture a greater share of the Chinese
biscuit market led Kraft to remake the product in 2006 and introduce an Oreo
that looked almost nothing like the original. The new Chinese Oreo consisted of
four layers of crispy wafers filled with vanilla and chocolate cream, coated in
chocolate. The local innovations continued and Oreo products in China today
include Oreo green tea ice cream and Oreo Double-Fruit.
Another
challenge for Kraft in China was introducing the typical twist, lick and dunk ritual
used by American consumers to enjoy their Oreos. Americans traditionally twist open
their Oreo cookies, lick the cream inside and then dunk it in milk. Such behavior
was considered a "strangely American habit", according to Davis. But
the team noticed China's growing thirst for milk which Kraft tapped with a
grassroots marketing campaign to tell Chinese consumers about the American
tradition of pairing milk with cookies. A product tailored for the Chinese
market and a campaign to market the American style of pairing Oreos with milk
paid off and Oreos became the bestselling cookies of that country.
a)
How old is the “Oreo” brand and what are the factors that have contributed to
its succcess in the US?
b)
Why did the brand Oreo not succeed in China?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
LOGISTICS MANAGEMENT
1.
Being a Logistics Manager, you have been asked to give a suggestion whether to
manage a stores in house or to outsource the entire stores (warehouse)
operations. Suggest a best option with cost benefit details.
2.
You are working with a distributor of pharmaceutical products. One of your
clients (manufacturer) has been dumping stock to your warehouse to show sales.
Due to space constraint in the warehouse your company asks you to prepare a
report of nonmoving items of last 6 months based on ABC analysis. The client
has dumped 925 items. Average Stock value is Rs. 4 crores/month and sales value
is Rs. 1 crore per month. Prepare a report based on ABC analysis and inform the
total number of nonmoving items lying in the warehouse. Explain the complete
process of the analysis to get the non-moving items.
3.
You are heading a Distribution company which distributes consumer items to the
wholesalers. The orders are placed whole day by 80 wholesalers. The wholesalers
are located in the vicinity of 60 – 80 kms from your warehouse. Orders placed
by 3.00 p.m. should be delivered on the same day and the orders placed after
3.00 p.m. should be delivered by next day 12 noon. Apart from this there are
urgent orders which should be delivered in 3 to 4 hours on the same day of
orders. Your management wants you to suggest the following:
a.
If we use our own transportation system what are the benefits and drawbacks.
b.
If we outsource the transportation systems what are the benefits and drawbacks.
What is your recommendation to the organization on this?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MARKETING OF FINANCIAL SERVICES
Q
1) Design a Digital Marketing campaign for a Financial Services company of your
choice.
Q
2) Develop a Public Relations campaign for IRDA to create awareness about Life
Insurance sector and to educate policyholders about their rights.
Q
3) Ashwin Advani, aged 32 years, working with an IT company, has approached you
for preparing his Financial Plan. He earns salary of Rs. 15 lakh per annum. His
wife Kiran, aged 30 years, is a homemaker. They have one son Kabir, aged 3
years. (You can make any assumptions to further build up your case.)
a.
Ashwin has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
b.
Ashwin and Kiran want to start investing for Kabirs higher education and
marriage. Develop an investment strategy to help them achieve their goals.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MARKETING STRATEGY
Q1.
MyDentist a nationwide chain of Dentists has been going through a bad phase of
late. In order to get back on track, it has rebranded itself as “Sabka
Dentist”. Do you think this strategy will help it regain its market? What other
steps should be taken by them?
Q2.
“Rumors”, the 3rd largest brand in India in the Furnishing Fabrics segment is
planning to undergo a change. Known for its high end range of Fabrics, for the
first time the brand is planning to come out with a low priced range of fabrics
as a part of its latest collection to be launched next month. Market is
skeptical that this strategy is a wrong move and might backfire. What are your
thoughts about the same? How should Rumors go about it?
Q3.
The country’s largest oral care company, Colgate-Palmolive, will need to ramp
up its herbal portfolio in the next few quarters. It reported a three per cent
decline in volume growth for the March quarter 2017. While in line with
estimates and lower than the 12 per cent decline in volume growth reported for
the December 2016 quarter, this does not bode well for the company.The trend,
says analyst for fast-moving consumer goods appears to be in favour of
companies pushing herbal oral care products.
“Patanjali
has been growing its share in oral care, where it said it had achieved market
share of 14-15 per cent in toothpastes. Dabur has seen a share gain of one per
cent (110 basis points) for the March quarter, indicating there is traction for
its products, which are based on Ayurveda.
Colgate,
on the other hand, saw market share fall sequentially from 55.6 per cent in the
December quarter to 55.1 per cent in the March one.
Cibaca
Vedshakti, herbal toothpaste it launched in August 2016, would not be the last
thing in its natural’s portfolio. So far, Vedshakti has been doing well. Soon,
there will be other natural products from Colgate as they continue to innovate
in the category. Colgate has been working on its natural portfolio for nearly
two years. It first responded to the herbal revolution, kicked off by
Patanjali, in June-July of 2015 when it launched Active Salt Neem toothpaste,
its first indigenously developed one and followed it with launching variants
containing clove oil and charcoal respectively.
The
year 2016 saw the company launch its second indigenously developed toothpaste
in Cibaca Vedshakti, with additional ones supporting its clove oil portfolio
(sensitive clove toothpaste). But, for all the effort in the herbal category,
the overall toothpaste share for Colgate has declined 220 basis points in the
past year and three months.
a.
What strategies should be followed by Colgate in order to protect its market
share?
b.
What strategies should be followed by Patanjali in order to dent Colgate’s
market share more?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MERCHANDISING MANAGEMENT
1.
How would you go about starting your own store of cakes and pastries using
innovative techniques of display and selling?
2.
You have been given a profile of a product manager for apparels for a
particular brand, how would you go about setting up your store (use
innovations), adding merchandise to your existing products in the process
ensuring good profits?
3.
Case Study
Volkswagen
(VW) is one of the world’s leading automobile manufacturers and the largest carmaker
in Europe. As Volkswagen pursues its goal of becoming the number one automaker
in the world by 2018, India has become a key component of its strategy. India is
currently the world’s second fastest growing car market, with shipments
expected to more than double by 2018. As a relatively recent entry into the
Indian automotive market, VW needed to raise brand awareness. To address this
challenge, Volkswagen’s marketing team focused one of its key brand pillars,
innovation, to make a strong impact throughout the roll-out in India.
Innovation was showcased not only in Volkswagen’s product introductions, but
also in its communications and advertising.
Innovative
marketing strategies raise awareness
VW
India created groundbreaking campaigns such as the world’s first ‘talking newspaper’,
which used light-sensitive chips to speak to readers about Volkswagen as they
turned the pages of their morning newspaper. The talking newspaper ad created a
sensation in India, and garnered worldwide attention for taking print
advertising to a new level. In one year, brand awareness more than quadrupled,
increasing from 8 percent to a high of 37 percent. Volkswagen next turned to
digital media to extend its success and create new opportunities for customers
to connect with the brand. Lutz Kothe, Head of Marketing for VW India, says,
“At Volkswagen, innovation is woven into everything we do. In formulating our digital
strategy, we looked beyond the obvious for innovative ways to engage our audience.
We knew that for many people, their car affects their professional life and
their professional identity affects their car choices. This made LinkedIn a
natural choice to connect with current and potential car buyers among the
growing Indian professional population.”
a)
Why are Auto companies focussing on India as a market and how is VW poised to perform
in this fiercely competitive environment?
b)
What innovation did VW do to create its brand awarness and how do they intend
to remain in the minds of the consumers?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
OPERATIONS MANAGEMENT
1. Pick a company that you are familiar with and describe
its operations strategy and how it relates to winning customers. Describe the
specific activities used by the company that support the strategy.
2. A manufacturer expects to produce 3, 00, 000 widgets
during the current year, to supply a demand that is uniform throughout the
year. The set up cost for each production run of widgets is Rs. 124 and the
variable cost of producing each widget is Rs. 4. The cost of carrying one widget
in inventory is Rs. 25 per year. After a batch of widgets is produced and
placed in inventory, it is sold at a uniform rate and inventory is exhausted
when the next batch of widgets is completed. Determine the optimum quantity of
widgets to be produced in each run in order to minimize the total production
and inventory carrying costs.
3. Suppose a regional medical warehouse is to be established
to serve several hospitals throughout the country. The supplies originate at S1
and S2 and are destined for hospitals at H1 through H4. Refer to the following
data:
POINT
i
|
LOCATION
|
ANNUAL
VOLUME, CWT
|
RATE-$/CWT/MILE
|
Xi
|
Yi
|
S1
|
SEATTLE
|
8000
|
0.02
|
0.6
|
7.3
|
S2
|
ATLANTA
|
10000
|
0.02
|
8.6
|
3
|
H1
|
LOS
ANGELES
|
5000
|
0.05
|
2
|
3
|
H2
|
DALLAS
|
3000
|
0.05
|
5.5
|
2.4
|
H3
|
CHICAGO
|
4000
|
0.05
|
7.9
|
5.5
|
H4
|
NEW
YORK
|
6000
|
0.05
|
10.6
|
5.2
|
a) Briefly explain the principles of Center of Gravity
Method for location decisions.
b) For the above problem, determine the optimum location for
the regional medical warehouse using the COG Model.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
PROJECT MANAGEMENT
1.
Recently you have been appointed as an external Project Management Consultant
for the Mumbai Monorail Phase 2 implementation which has been delayed several
times & has missed deadlines. What are the key areas that you will focus around
to bring the project back on track & launch it successfully?
2.
You have recently taken over as CEO of a rival firm of L&T namely X&Y.
Your organization is as large as L&T & is involved in several
engineering & infrastructure projects both in India & abroad. The
Project Structure of your organization is that of a Functional type. Would you
suggest to go ahead by proposing to change the Functional Structure to that of
a Matrix One? Justify with reasons whether you will proceed ahead with this change
or you will refrain from making this change.
3.
You are the Plant Head of an automotive plant headquartered in Gurgaon &
have been recently tasked with identifying a 2nd plant location for expansion
of your plant.
a.
What steps or factors will you undertake/consider whilst choosing a new plant
location in India?
b.
What steps will you undertake to assess the economic viability of this
expansion project of your automotive plant?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
COMPENSATION AND
BENEFITS
Q.1)
Your Company, a technology start-up in the area of telecommunication services,
has decided to formulate compensation strategies. Before penning down the
strategies, the HR Manager considers it necessary to identify factors that
influence the compensation strategies. You, as an employee of HR Department,
are assigned this task of identifying these factors.
Q.2)
Your Company is diversifying into online retail business and HR Department is
busy dealing with compensation challenges. HR Department has decided to conduct
the Wage Survey in order to determine the compensation system for the
organization. You are given the task of suggesting the type of survey suitable
for your organization. In this light, identify different types of wage surveys
and recommend a type for your organization.
Q.3)
ABC Ltd is a newly incorporated company in financial services sector. They are
a company providing consultancy to other companies in the area of financial
planning for the employees in that respective organization. They are into their
third year of operations and have a strength of 75 employees and their target
market is Mumbai region with no sector specific segmentation. You are working
as an HR Manager in ABC Ltd and you are supposed to solve following problems:
a)
ABC Ltd is yet to provide to its employees legally required benefits. As an HR Manager,
you are supposed to list the legally required benefits for employees in ABC
Ltd.
b)
Company is also considering the option of providing fringe benefits to its
employees. You are supposed to suggest the fringe benefits that your company
can provide to its employees.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INDUSTRIAL RELATIONS
AND LABOUR LAWS
1.
PQR is a sugar manufacturing factory situated at a remote village in
Ahmednagar. The factory buys sugarcane for the nearby villagers and sells the
sugar manufactured, to the wholesalers at Pune. Male, female and children from
the nearby villages are employed to work in the factory. Since the factory is
situated at a remote area the basic health, safety and welfare provisions that
should be provided to the employees are not available. The female employees
were made to work overtime. The children had to work on and near dangerous
machines. The employees were not paid overtime wages and were also not given
the requisite holidays. Last month a group from an NGO visited the factory and after
analyzing the condition suggested that the employees form a trade union under
the provision of the Trade Unions Act. Analyze the situation and relate it with
the different functions of a trade union.
2.
A company permitted the employees to take 75 holidays in a year. Due to
financial problems the management decided to cut down the holidays to 60 per
year. The employees were unhappy with the decision and approached the Trade
Union. The employees got together and decided to raise the issue with the
management. Since all the employees were against the decision, the management
was compelled to reach to a bargaining situation. At the end it was decided
that the employees will be given holidays for 60 days only. But to compensate
for the cancelled holidays, the management will pay each employee wages for 20
days in the month of December. What were the different functions taken that led
to a successful collective bargaining?
3.
Mrs. Payal is an employee, with a software company. She is employed as a system
administrator. Along with her, two more colleagues David and Manisha are
employed in the company at the same position. Mrs. Payal goes on a maternity
leave for a period of 12 weeks. Before going on leave she had completed her
assignments and no work was pending. During her leave, David and Manisha coped
with the work and therefore the manager did not feel the need to appoint a
temporary employee in Payal's place. Also in her absence the business did
fairly well and there was no instance which required her presence. Now, Payal
is completing her 12 weeks of maternity leave and is about to return to work.
But the manager now feels that the office can cope without her and not hiring
her back will also save company’s some money.
a)
What would be your advice to the manager?
b)
What remedies does Payal have?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
ORGANISATION CULTURE
Question 1:
Princess Apparels is an organisation where ethics represents the honest and developmental
codes of conduct that every employee associated with them must oblige. Here the
ethical culture aids to deter negligence, dishonesty and deception. Ethical
culture has helped Princess Apparels to grow in a very organic and holistic
way. The organization puts emphasis on the employees to abide by the norms of
conduct and even reward them. Discuss the practices which Princess apparels must
be following to create ethical organisation culture?
Question 2:
Developing an innovative culture has become a necessary element for the survival
of any organisation, in order to have a competitive advantage one must nurture innovativeness.
Consider any organisation of your choice which you think has a very innovative
culture. Discuss the characteristics of an organisation with innovative culture
specially focusing on the organisation which you have taken into consideration.
Question 3:
Gaurav has recently joined a Multi-National Organisation as the Chief Human Resource
Officer. It is observed by Gaurav that all the department in the organisation
operate in silos. He also noticed that the culture of the organisation is such
that interdepartmental communication is very less and only need based. He wants
to bring some change in the prevailing culture which will help the departments
to become close knitted.
A).
How can Gaurav bring such kind of change in the organisation?
B).
As we all know that communication is a key to success in personal and
professional life, in the above case what role can it (communication) play to
bring a change in the organisation?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
PERFORMANCE MANAGEMENT
SYSTEM
Q1)
Radha is a First Time Manager and has recently joined Aakash Industries which
is a motor manufacturing company. In her earlier company there was no
performance management process. Radha is not entirely sure of the relevance of
Performance Management and its need. Assume you are coaching Radha. How will
you convince her on the need for Performance Management and on the objectives
of the same.
Q2)
Shyam is the HR Manager of Nashikant Technologies. The company employees over
500 software professionals. Employees have to constantly collaborate and work
across different geographies. There are sometimes constant friction between
employees. Shyam is thinking of setting up a coaching and mentoring program.
How should Shyam go about setting up a coaching and mentoring program?
Q
3) Big Bag Industries is in the retail business focusing primarily on apparels
(men, women and children) The company has been in existence since 2012. The
company is in the process of exploring introduction of the Balanced Score Card.
Vasanti, the HR Head at Big Bag Industries is leading this exercise.
a)
How should Vasanti go about the process of building a Balanced Score Card?
b)
Explain to Vasanti the purpose of the Balanced Score Card.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
RETAIL STORE DESIGN AND LOCATION
1.
“The design of a retail store should attract customers to enter the store and
navigate through different divisions of the store”- In view of this statement
discuss the concept of retail store design for International Brand “Mont Blanc”
which wants to retail its products comprising of Watches, Pens, Wallets and
Leather Bags through its store in India.
2.
Write the major elements involved in site selection to retail German luxury
apparel brand “HUGO BOSS” in India. Explain all the elements in detail so that
awareness and sales increase of the brand can be made.
3.
Raymond Limited – An Indian Business Conglomerate in Men’s Fashion Industry
wants to launch it’s “Made to Measure” Services and position it as a lifestyle
aspirational brand with the help of exclusive stores.
a.
What are the possible challenges you think will be faced by Raymond in Visual Merchandising
in such store.
b.
What are the ways to overcome these challenges in Visual Merchandising.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
SALES MANAGEMENT
1.
New Indian consumer goods company would like to enter Indian market, you being
their Sales Director what are the steps you will initiate, explain each step
with one example.
2.
One of the Indian Pharma company you have recently joined them as their Head of
Sales and Marketing of pharmaceutical generics, you will notice that, the
company is not able to sustain sales as per their annual sales budget, due to
several low price generics manufacturing companies which was affecting their
top-line and bottomline. Work out how will you take care this situation and
work out a effective strategy to improve the revenue generation and expand the
market at the same achieve topline and bottom-line as per the sales budget.
3.
Indian Industrial chemical manufacturing company well established in West zone
covering 4 states, now they would like to expand their market geographically in
the South zone covering 5 states:
a.
Work out sales team deployment in each state, and explain basis of your
deployment and how will you carry out recruitment.
b.
What is the basis you will choose the specific state for your market expansion
programme.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
SERVICES MARKETING
Q.1
Patanjali is in the process of setting up restaurant chain. Suggest suitable
Elements of Physical Evidence during the launch of restaurants.
Q.2
Prepare a Service Blue print with a diagram for any brand in the banking
industry
Q.3
Read the following Case & solve the questions given:
‘Strides’
is a leading shoe store in South Mumbai. The products are slightly high priced
& in addition to the up market clientele, they also have a huge customer
base of middle income group who are attracted to the products because of their
superior quality & durability. The products range from office going &
party wear to casual foot ware for both men & women. The store also has an
entire section for kids. Excellent service & quality products has made
‘Strides’ one of the most reputed shoe store in the locality. The management of
the store has been planning to venture into an allied business of a ‘Shoe
Laundry’ but is doubtful about its success in the market where the concept is
relatively new. Repairing of shoes is basically done at the local corner
cobbler & in such a situation ‘Shoe Laundry’ will be a concept that would
have to be explained to the people. The service would include professional
cleaning, washing, airing & repairing of shoes. The management wants to
hire an outside agency to find the feasibility of such a venture. They would
also like to find the profile of the consumers who will try out for such a
service.
You
are the director of the market research firm that has been selected to undertake
the study.
Questions:
1)
In your opinion, what strategy should Strides adopt? Should it go for ‘Shoe
Laundry’ or expand ‘Strides’?
2)
What should be the strategy, if ‘Strides’ wants to expand?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
STRATEGIC COST MANAGEMENT
1.
A closely held successful start-up venture has recently converted itself into a
publicly listed company post a successful IPO and handed over the management in
the hands of young professional managers. These teams of managers are a bit
inexperienced in strategic business decisions. They have heard that Pears and
Robinson have in their paper discussed the various dimensions of strategic
issues. Discuss how these dimensions of strategic issues will be relevant in
current scenario.
2.
The Cost Accounting department and the Engineering department of a large EPC
company have been at loggerheads off late. Their main contention has been the
concept of Total Productive Maintenance (TPM) & Total Quality Management
(TQM). The Engineering team feels that they are both the same with old wine in
new bottle, whereas the Cost Accounting department opines otherwise. You are a
newly appointed intern in the Cost Accounting department having freshly
qualified as CMA. You are expected to resolve this conflict by providing your
note discussing the similarities & differences between the two.
3.
a) An input of 100 kgs. of materials yields to a standard output of 10,000
units. Standard price per kg of material is Rs.20. Actual quantity of material
issued & used by production department is 10,000 kgs. Actual price per kg
of material is Rs.21. Actual output 900,000 units. Compute Direct Material Cost
variance, Material Price variance & Material Usage variance.
3.
b) Number of employees is 200. Standard wage rate per employee is Rs.40 per day
and standard daily output per employee is 100 units. Total number of days
worked is 50 days (Idle time paid for and included above is half day for each
employee). Actual wage rate per day is Rs.45. Compute Direct Labour Cost
variance, Direct Labour Rate variance & Idle Time variance.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
SUPPLY CHAIN MANAGEMENT
1.
Write your views on the critical success factors behind a push / pull system of
any Manufacturing / FMCG Organisation of your choice. Explain in detail the
process steps with an example of a product AND/OR Product lines.
2.
You are the Country Head of IKEA & have been granted permission by
Government of India to set up operations in India. Detail out some of the
Strategic Supply Chain Decisions that you would undertake?
3.
You have recently taken over as Head-Supply Chain for an Automotive company in
Western India by the name of “India Motors”. It has been brought to your
attention that IT initiatives being deployed in the company have been very
basic in nature.
A)
What steps would you take to introduce IT related systems framework enabling a
complete overhaul of their existing systems from a SCM perspective?
B)
What IT solutions would you propose to help increase the efficiency of supply
chain?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
TAXATION DIRECT & INDIRECT
1.
Mr. Bhaalla started with a grocery shop. You being the tax consultant to Mr.
haalla advise him on how the income from the grocery will be assessed under the
Income tax Act and the principles to be considered while computing the taxable
income?
2.
You want to remit 1000 dollars as a payment of interest to Mr. Albert. Your tax
consultant advises that such payment can be done if relevant procedures and
guidelines for making such payment outside India are followed. Discuss the same
in the light of the different provisions of Income Tax Act.
3.
Mr. Rajat owns two houses. The details with respect to let out property is as
under
Standard
rent Rs 81000
Fair
rent Rs 92500
Municipal
valuation Rs 95000
Actual
rent received is Rs 7000 per month
Municipal
tax @ 15 % of Municipal valuation
Light
and water charges Rs 1000 per month
Repairs:
Rs 12000 per annum
Compute
a.
Gross annual value of the house property.
b.
Income taxable under the head Income from house property.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BUSINESS LAW
1.
Please list out the factors that affect “Free Consent” to enter into a
contract. Give an example for each of the factors that affect free consent to
enter into a contract.
2.
What are the Rights of the Consumer, explain atleast 2 real life instances where
the rights of consumer have been upheld and protected.
3.
Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster
romantic movie during the Diwali festival weekend of 2016. However, he has
learnt that a production house Mukesh Raj Films (MRF) has blocked the single screens
and multiplexes theaters (“Exhibitors”) only for screening of their film for
the same Diwali festival weekend. In fact Vijay Singh has also found out that
MRF had earlier in the year during the Eid festival launched a blockbuster
movie and during the negotiation for screening the said Film imposed a
condition that he would grant rights to screen the movie only if he was
provided with the exclusive rights to screen another movie during the Diwali
Weekend. Therefore, MRF and Exhibitors had entered into a tie-in arrangement
for exclusive exhibition of the films in Eid and Diwali Festival Weekend
respectively. Thus, preventing Vijay Singh from exhibiting his film.
Vijay
Singh has now approached the Competition Commission of India for relief.
a)
Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse
appreciable effects on Competition”. Please quote the relevant precedent to
support your answer.
b)
Please list out the penalties stated under the Competition Act, 2002 and
atleast quote one instance where Competition Commission India has imposed
penalty along with the brief description of such instance.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BUSINESS STATISTICS
1.
The above chart shows the sales of toys over a period of one year. Identify the
diagrammatic representation used and derive meaningful conclusions about the
sales of toys.
2.
The following table shows the results of a survey conducted across the country,
on 200 working professionals. The professionals were asked to identify the
location of their company and the type of industry of their company. The
professionals were allowed only to select one location and one industry.
Industry
|
Location
|
Total
|
|||
North
|
South
|
East
|
West
|
||
Banking
|
24
|
10
|
8
|
14
|
56
|
Logistics
|
30
|
6
|
22
|
12
|
70
|
Telecom
|
28
|
18
|
12
|
16
|
74
|
Total
|
82
|
34
|
42
|
42
|
200
|
Suppose
a professional is selected at random
a)
Calculate the probability that the professional is from West
b)
Calculate the probability that the professional is from Banking
c)
Calculate the probability that the professional is from Logistics or from
North?
d)
Calculate the probability that the professional is from Telecom and South?
3.
Titan industries Ltd., India’s leading watch manufacturer was established in
1984, as a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation. The company brought about a paradigm shift in the
Indian watch market, offering quartz technology with international styling.
Leveraging its understanding of different segments in the watch market, it
launched a second brand, Sonata, as a value brand to those seeking to buy
functionally-styled watches at affordable prices. The company diversified into
jewellery in 1995 under the brand name Tanishq after taking stock of the huge
opportunities and the large size of the jewellery business in India. Suppose,
Titan has launched new jewellery designs under the Tanishq brand for working
Indian women. Past record indicates that the mean sale of this brand, from
various showrooms located across various towns is Rs. 20 million. If the
distribution of the sales is normal with standard deviation of Rs. 50,000
a)
What is the probability of obtaining sale greater than Rs. 45 million this
year?
b)
What is the probability of generating sale between Rs. 17 and Rs. 27 million?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
ESSENTIALS OF HRM
1.
Kaya & Kaya is a skincare product manufacturing company. The company has
been in the market from past 10 years and it’s been noted that because of the
change in size, growth, work assignments, job duties and responsibilities the
existing jobs have changed and new jobs have been established. You have been
hired as a consultant to help determine the various ways of establishing job
analysis. Discuss the different method of job analysis which could be used in
this company. Conclude by choosing the best method of job analysis for Kaya
& Kaya.
2.
Assessment centres were first used in early 1940s in United Kingdom for solving
discipline and behavioural issues of war officers and selecting the right
candidate. Now, assessment centres have become a must tool for most of the
organisations .Critically analyse this statement as well as discuss that in
which two areas of HRM assessment centres can be used? Conclude by gauging the
importance of assessment centres.
3.
Sanjana joined a media company Showtimes Ltd. as Public Relationship officer.
On the very day of her joining the office she is assigned a lot of tasks, which
made her feel very nervous and confused. Since it’s the first day of her work
Sanjana has lots of query but does not have any coach/ mentor/buddy who she can
look up to for any help. For every single query she has to approach the HR who
every time assigns a different person to guide her. This continues for every
single day. Within a month of joining Sanjana is contemplating to resign from
her services. It was then noted by the HR that the employee turnover in their
organisation is very high especially within the few months of joining. It also
came up that the main reason behind this was lack of Induction to employees
a.
What could HR have done when Sanjana kept on approaching them for every single query
she encountered during her first month in Showtimes Ltd?
b.
You have been hired by Showbiz ltd. as a consultant to come up with induction strategy
as it has been proved that if not inducted properly the attrition rates can be very
high. Discuss the merits of Induction in general as well as for Showbiz Ltd which
you need to present in front of the management.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
FINANCIAL ACCOUNTING & ANALYSIS
Question 1
Calculate
Net cash flow from operating activities and discuss how here the non-cash item
and the non-operating items are to be treated
·
Net profit for the year 155000
·
One of the machinery whose opening
written down value is 120000/- depreciation charged on the same Rs 15000 is
sold at the year-end for Rs 95000.Loss on sale of machinery included in above.
·
Interest received included in above
Rs2000
·
The opening balances of stock is Rs
50000/- and the closing is Rs 55000/-
·
The opening balances of creditors is Rs
75000/- and the closing is Rs 90000/-
Question 2
You
being the account’s manager of JVP Ltd in the online grocery business. The
account executive recognizes the income arising from lease rentals on the basis
of accounting standard -9 which talks about revenue recognition.
You
have a difference of opinion with him as this Accounting standard is not
applicable to income arising from lease agreement and other income mentioned
there. How will you make him understand what exactly AS-9 talks about?
Question 3
From
the following information
Liabilities
|
Amount
|
Assets
|
Amount
|
Equity share Capital
|
225000
|
Fixed assets
(net depreciation)
|
226000
|
Reserves & Surplus
|
105000
|
Stock
|
48000
|
Bank Over draft
|
115000
|
Debtors
|
72000
|
Creditors
|
55000
|
Bank
|
154000
|
Total
|
500000
|
Total
|
500000
|
Calculate
–
a.
Cash ratio and interpret the results.
b.
Interpret how quick ratio is different from current ratio if computed in the
above scenario.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MARKETING MANAGEMENT
Case
“Ayurvedic
India” is a new company started by two young entrepreneurs Mr. Dharam and Mr.
Raj. “Ayurvedic India” deals with traditional Indian Ayurveda medicines. The
company has already opened 10 stores across two cities namely Delhi and Mumbai
in India and it has a plan to open at least 50 more stores in less than a year
time. All the stores will have an Ayurvedic Doctor to provide free medical
assistance. The company is known for its brands “Dant Rakshak” which is
toothpaste, “Kesh Rakshak” which is hair oil, “Chehra” which is a cosmetic
cream, “Tez Chyawanprash” which is nutritive jam that helps in boosting
immunity. The stores have a huge space both for the patient treatment and a
dedicated space for the retail counter. The company plans to give competition
to the market leaders i.e. Patanjali and Dabur.
Q1.
The company hires you as a Marketing Manager and asks you to prepare the
Segmentation and Targeting for “Ayurvedic India”.
Q2.
“Ayurvedic India” deals with the concept of treatment of patients and then
selling them the medicine. You have been asked to prepare the 7P’s of Marketing
Mix for “Ayurvedic India”.
Q3.
Answer on the basis of the case above:
a.
Prepare the positioning strategy for “Ayurvedic India”.
b.
Prepare a list of five celebrities who can act as a Brand Ambassador for
“Ayurvedic India” Explain the selection of celebrities with reason.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
STRATEGIC MANAGEMENT
Q1.
M/s Divine Soul is into traditional Indian wear which sells multiple brands.
The popular brand for male is “Raja” and for the females is “Rani”. The company
sells traditional wear for children popularly known as “Shaayad”. The company
has 120 outlets in India. The competition in this industry has been constantly
growing. The profit margins are going down. The company has been profitable
since the day of inception but there has been no growth. The company has remain
stable from many years as the directors believe that the stability is the best
strategy. The company adds you into the board as a strategy director and asks
your view on Stability Strategy. You have been asked to prepare the pros and
cons of Stability strategy for M/s Divine Soul.
Q2.
Assume that the directors of M/s Divine Soul agree with your view on the
challenges of Stability Strategy. The director asks you to suggest one
corporate level strategy for the organization that will help them achieve
growth for the organization.
Q3.
From the case above answer the following question:
a.
Explain the strategic Management process that needs to be followed for M/s
Divine Soul.
b.
Prepare a Porters Five competitive forces for M/s Divine Soul.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
ORGANISATIONAL BEHAVIOUR
1.
Why do we do what we do? Motivation is the word which explains why one
individual is absorbed about a particular objective or action plan while the
other one would be totally disoriented about it? Alia and Aarti are colleagues
working in a software firm. Alia comes from a very affluent family and is she
is very much involved in the workplace politics whereas Aarti comes from a very
humble background and works really hard to achieve her aspirations. Aarti is
always involved in her work and shrugs off any kind of political agenda.
Discuss the given scenario of Alia and Aarti with the help of McClelland Needs
Theory? Explain why both the colleagues so differently oriented?
2.
Karan and Sanjay are Team leaders of team A and B respectively. Karan is very
open to feedback and does not let his perception rule his decision. He takes
action based on facts and figures whereas Sanjay get carried away with his
perception. Team A is very happy and motivated team which is clearly visible by
their performance and just the reverse goes for team B. Sanjay takes aid from a
self-help book where he reads about the managerial implications of perception.
When he does a self-analysis he understood that all this while he was working
totally under the influence of his perception. Sanjay decides to take a plunge
and modify his behaviour. Discuss any three managerial implications of
perception and what could have made Sanjay change his way of behaving? Discuss.
3.
Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the
first few days of Induction they are all made to form a group which will work
on a project given by the management. Initially it went good for some time but
after fifteen days rift could be seen between the group members. The management
gave them a timeline for the completion of the project. They appointed Kiara as
their leader and followed the norms set by the group. Within the given time
frame by the management they completed the project and got appreciated for the
same. After the completion of this project these four group members were again
assigned a new group.
a.
Explain the process for formation of a group in Infinity Infotech.
b.
List down all the theories of group formation (all the theories need not to be
discussed). Discuss the theory which you will the most apt in case of Infinity
Infotech.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
MANAGEMENT THEORY AND PRACTICE
Q
1. On account of the protectionist stands taken by some major countries the
Global consulting Business of the IT giant IND Solutions is hurt. The entire
business strategy for the consulting business is being realigned. As a HR
Specialist, you are required to share the Organization structure and propose a
new (organization structure).
Q
2. You are the HR Manager in an organisation handling a regional profile and
are aspirational and would want to be the Chief People Officer. In the
corporate world the completion is stiff and you need to have a good
professional image. Differences of opinions are common and needs to be handled
carefully. How do you plan to handle conflicts effectively, discuss your
thoughts.
Q
3. As the Chief Learning officer of the company. You are currently training the
fresh batch of Management Trainees.
a.
Explain with examples the different types of leaderships (min 5) and what
situation these leadership styles can be used effectively to get results.
b.
Maslow’s theory on Hierarchy of Needs can be effectively used to understand
human behavior. Explain it to the Management Trainees with a simple example.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
INFORMATION SYSTEM FOR MANAGERS
1.
A public sector bank is currently striving to differentiate itself from the
competition to private sector bank in the same region. The customers at the
public sector bank complain about the employees who are not informed about each
customer's needs, preferences, and interaction history. The bank has been
unable to cultivate more profitable relationships with the customers’ which has
impacted its growth. Their inability to proactively identify risk – elevating
customer behaviour has attributed to further losses. As the Chief Information
Officer (CIO) of the public sector bank, elaborate on your understanding of
customer relationship management and its importance. How you would acquire,
retain and create lasting relationships with the customers? How would creating
these relationships help your bank?
2.
The Healthcare industry is inundated with massive volumes of data generated
each minute. With the adoption of electronic health records, mobile health apps
and wearable technologies this is poised to increase dramatically over the next
few years. This comprises of data being generated by patients in different
forms such as the patient report’s generated by the diagnostic labs, the data
in the form of vital stats generated by the wearable devices and body patches,
data from medical insurance companies, to name a few. Explain data mining and
its importance in the healthcare industry. With the help of a suitable example
elaborate how patient data can be used for preventive healthcare. Would you
recommend the use of Data mining in healthcare?
3.
a. As the Indian city of Chennai went under floodwaters following heavy rains,
it became clear that the effects of a lack of planning can be devastating for
small companies. Reports suggest, as many as 40 to 60 percent of small
businesses never recover after being hit by natural disasters. Some companies
looked on helplessly as systems went down. They found themselves drowning in a
flood of complaints from enraged customers’ as the water level rose on Chennai
streets. Many enterprises believe that they can survive any disaster if they
put in place a robust physical infrastructure and technical expertise. But
floods in Chennai confirmed that technology companies need to do more to escape
the ill-effects of natural disasters. Organizations wanted to make sure that
their data centers don’t shut down, and continue to function as usual. However
this was in vain. Explain BCP and its importance. What factors play an
important role in the successful implementation of a BCP? In your opinion,
should small businesses invest in BCP?
3.
b. What are ERP systems and mention five benefits of using them. With the help
of an example of any company with a failed ERP implementation, highlight the
main reasons companies experience failures in implementing ERP systems. What
were the lessons learnt to avoid the same mistakes in future?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
CORPORATE SOCIAL RESPONSIBILITY
Case Study:
M/s
Sun Shine is in the manufacturing of best quality ISO certified Solar Panels.
The company is known for the durable solar panels having best features. The
government provides subsidy to the customers buying solar panels under the
Jawaharlal Nehru National Solar Mission in the country. The company has been
doing well consistently over the period of years. The awareness for usage of
Solar as a source of energy is increasing day by day. The company sells solar
panels at the lowest possible price. The company’s vision is to light every
house in the rural India.
Q1.
The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of
“Go Global” Initiative. Explain the benefits and demerits of Globalization for
M/s Sun Shine.
Q2.
The company plans to do CSR activity in rural India and hires you as a
consultant to advice the organization for at least five CSR activities. Which
one activity among the suggested five activities you would select for M/s Sun
Shine. Explain the same with reason.
Q3.
From the case above:
a)
Assume you plan to implement one of the CSR activity, explain the process that
you would follow for its implementation in the organization.
b)
Explain any three voluntary codes in CSR that you would apply for the
organization.
Explain
the benefits of the same for M/s Sun Shine.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BUSINESS ECONOMICS
1.
State how the ordinal utility approach to consumer behaviour is different from
the cardinal utility approach by Marshall. In the context of indifference curve
(IC) technique using ordinal utility approach, explain whether following two
statements are true. - “IC slopes downwards because if the quantity of one
product is reduced, the quantity of other product must also be decreased” and
“Slope of indifference curve indicates the rate at which individuals are ready
to substitute one commodity by the other”. Substantiate your view on each of
the statements separately.
2.
With the help of the concept of production function, explain the difference
between Law of Variable Proportions and Law of Returns to Scale. Elaborate your
answer by citing real world examples.
3.
a) Discuss product differentiation as an important feature of Monopolistically
Competitive market. Explain the statement “Price flexibility under monopolistic
competition depends on the degree of product differentiation”, by referring to
the case of any FMCG industry.
3.
b) PepsiCo has been a leader in soft drink industry. But over years, it has
diversified in various snack foods. Over half of its current profits come from
non-soft drink products. What, in your opinion, is the economic principle
behind it?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
BUSINESS COMMUNICATION AND ETIQUETTE
Q
1) The sales professionals of your organization are impatient and unwilling to
listen to their clients. What is the importance of listening? How can you help
them develop listening as a behavior? What is the one advice that you would
like to give them to improve their trait.
Q
2) As a manager of a growing organization, it is your responsibility to set a
high benchmark for ethical communication for your team members. Elaborate on
ethical communication and its importance. What key areas would you focus on to
ensure the same?
Q
3) The sales team of Zenith Global has a proven track record of success with
customers when it comes to giving a presentation or participating in meetings.
Despite this the conversions of prospects into customers has been surprisingly
low. On deeper analysis it was found that the team struggled with their written
communication. Every meeting / sales presentation needs to be followed up with
a sales letter to clinch the deal.
a)
What should the team bear in mind while writing letters to clients they have
interacted with in the past and who have shown interest in their offerings?
b)
What approach would work best to convert a neutral customer who is not aware
about your products or offerings?
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
Manpower Planning, Recruitment & Selection
Question 1: Kiara has
joined Manpower Ltd. as Management trainee in HR department. This is her first
job as she freshly graduates from a business school. She has all her
theoretical concepts in place which she has learnt but is not able to implement
the same when it comes to its application in a business scenario. Mitali, her
mentor observes the same and requests the management to send Kiara for on the
job training. Discuss any two on the job training method which would prove beneficial
for Kiara?
Question 2: Akshara
works in Illuminati Ltd as Asst. Manager in marketing department. Off late the
work pressure has increased tremendously which has stressed Akshara and can be
observed in her behaviour. It’s not only single case of Akshara but the entire
workforce of Illuminati Ltd seems to be stressed which is observable through
high absenteeism and turnover. The top management wants to make the workforce
happy and satisfied by giving them better quality of work life. Discuss the components
of quality of work life which would help Akshara and her likes to maintain a
good work life balance?
Question 3: Ajit
graduated as Software Engineer from a reputed university. He got placed in a
top E-commerce company through his campus placement. Within six months of
corporate experience he resigned from his services and prepared a blueprint for
his own start-up. He explained to his friend Aditi that he could not work under
someone’s orders and wanted to explore his own capabilities? He wanted to see
his own business grow.
3 a) What is Ajit’s
career anchor in the above scenario? Explain.
3 b) If Ajit wanted to
continue working with this organisation and achieve more and more targets or
goals then what would have been his career anchor? Discuss.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Marketing Research
Q.1. A questionnaire is
a very important tool for any Survey process. Assuming a research process to
take customer opinions on the launch of a "New Restaurant", What are
the features/characteristics to be kept in mind to design a good questionnaire?
How can any Researcher cope up with a scenario of a respondent unwilling to
respond to a particular set of questions?
Q.2. It is very
difficult to understand and evaluate the consumer preferences (Attitude) for
any Market Research process. Keeping this difficulty in mind, discuss the
various Attitude Measuring techniques that would be used during a Marketing
Research process undertaken by a leading Clothing Brand (assume a brand) to measure
and evaluate consumer attitudes while shopping for clothes for the entire
family.
Q.3. An MNC, an already
established name in the global scenario, is planning to launch 2 new models of
its mobile phone brand in India. The organization needs suggestion the
following
a. Suggest a few New
product development techniques and ways to Test Market its product in a few
cities.
b. The organization also
wants to evaluate the use of Social Media and E-commerce sites to market its
products. Give your suggestions for the same.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Mass Communication
Q 1) For media all over
the world, briefly outline the areas of conduct that should be covered as per
the voluntarily accepted code of ethics. How are ethics of journalism different
from ethics of entertainment media?
Q 2) Can media be a
positive avenue for learning? Highlight the subtle potential influences of
media along with negative outcomes attributed to media exposure.
Q 3) Imagine you were to
start your own media company. You have to create a vision for your company and
what your objectives are.
a) Which functions of
mass communication would your company focus on and why?
b) How would you
describe your viewer audience for whom you will create content?
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
Public Relations Theory & Practice
1. Consider that a major
crisis (in terms of quality of the product) is been faced by a reputed
electronic goods brand in the market in India. Prepare a crisis communication
plan for the same.
2. Prepare a Two-Way
model of Communication Plan (for the purpose of communication) for any FMCG
brand of you own choice with proper justification.
3. Read the
following Case & solve the questions given:
Baba Ramdev’s Patanjali
forecast its turnover to double this fiscal year, after the company that sells
everything from shampoos to biscuits, noodles and dairy products reported
revenue of 10,561 crore for the year ended March 31, 2017.
The Haridwar-based
company expects to expand its headcount fivefold to five lakhs within a year,
and become the country's biggest swadeshi brand in two years. It is also in the
process of setting up a restaurant chain.
a. Outline a Media
Relations Strategy for the restaurant chain by Patanjali.
b. As a PR consultant,
suggest any 2 Tools of PR which the brand should adopt for the new launch.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Retail Banking
Q.1. Banking as a
Service Industry faces a lot if issues in its operations. Some of these issues
are critical. Discuss the various Issues/ Risks that are encountered in the
Banking Scenario. Also discuss how do banks tackle these risk scenarios.
Q.2. Banking today has
become a competitive industry. Discuss how banks reach out to customers through
various Marketing modes. Also discuss the role of Technology for the banks to
service its customers.
Q.3. A leading Global
MNC Bank is opening branches in the metro cities of India. Give your views on
the following aspects of the scenario
a. What are the various
Retail Banking products that the bank can offer to its target customers?
b. Apart from branch
operations briefly discuss the various channel partners that the bank has as an
option to reach out to these customers.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Total Quality Management
Q.1 An auto parts
company proposes to accept delivery of materials from their suppliers based on
sampling inspection instead of 100% inspection of received materials. In your
opinion do you think this is a good practice considering the risk involved?
Explain your answer in detail.
Q.2 You are the Quality
Head. In the last few weeks you find the rejection rates in the production line
is steadily increasing. You must now quickly find the root cause of the problem
and eliminate it. Explain your approach using seven quality tools.
Q.3 The total expenses
in a year for an organization for quality activities are as given below.
Prevention
cost Rs.
180000
Appraisal
cost Rs.
210000
Failure
Cost Rs.
1110000
(Internal + External)
(a) Would you consider
this organization as world class with high level of quality management? Explain
your answer.
(b) If you were the
Quality Manager of this organization, what would be your approach to enhance
its quality level using COPQ?
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
WRITTEN AND ORAL COMMUNICATION
Q. 1 Shekhar noticed
that while his team in the office speaks very well, their written communication
to the customers usually get delayed responses. Many queries are raised
especially after the written communication. He noted a typical problem of
sentence clarity.
He wants to introduce
the concept of ‘modifiers’ to his team. Help Shekhar by listing out and
discussing various modifiers in details.
Q.2 While Justintime.com
imparts training often to its customer service associates, they find that a few
training programs prove to be completely ineffective. There could be a problem
of listening barriers. Discuss speaker related and listener related listening
barriers in detail.
Q. 3 Puneet is a very
good orator. He heads the Information Technology department of a reputed
Engineering college. His lectures and workshops are very popular and are well
liked by students and colleagues. However, he does not like to use any slide
presentations, to avoid distracting his listeners. On certain occasions, he
finds it difficult to explain complicated concepts effectively, without the use
of visual aid. Based on the above information, answer following questions.
a) What steps do you
think Puneet must take to make successful presentations?
b) Discuss the
importance of using visual aids for making effective presentations.
MBA Assignment Solutions
| Project Report & Thesis | Contact: Prakash | Call @ +919741410271 /
+918722788493 or Email: smu.assignment@gmail.com
Strategic HRM
1. IT companies are yet
again facing uncertainty over global crises. This time it is driven by
protectionist policies of countries who are their major customers. While the
industry had built additional capacities in anticipation of growth from various
geographies, the changed circumstances have forced them to re-look at their
Business strategy. Your company, as part of their strategy to deal with this
change has decided to rely more on technologies that facilitate remote
operations and Artificial Intelligence there by reducing the need to travel.
This means that new skill sets will be required. However, keeping in mind the
business uncertainty it was decided that a strategic Downsizing shall be
undertaken. You are made responsible and are required to complete the activity
in the next 3 months. The management needs you to make a presentation detailing
the plan and the thought behind.
2. Spice Jet is
currently experiencing a major turnaround in its fortunes, largely due to the
Top Management leadership. As part of its strategy to increase revenue per
passenger in its international flights, it has taken a cost leadership
approach. You are the head of HR, discuss your options and plans for
integrating the HR strategy with corporate strategy.
3. Trinity Restaurants
is a growing chain of fine dining restaurants. The Business is such that not
just the food quality, but the customer experience is of paramount importance.
a. You realized that
there needs to be more structured training on various subjects for the employees.
How will you justify the time, effort and cost to the management to get them to
agree to your plan.
b. Discuss the strategic
issues of:
i. Skills Development
ii. Employee Turnover
&
iii. Safe Working
Culture. On industrial relations.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
E-Commerce and Cyber Laws
Q1. With the boom of
E-commerce, there has been huge explosion of payment systems to cater the
E-Commerce ecosystem. What do you understand by electronic payment systems?
List out two payment systems along with the risks involved in each these
payment systems. Provide examples to support your answer. Do consumers easily
adopt online payment systems?
Q2. B2B
(Business-to-Business) and B2C (Business-to-Consumer) are two different lines
of business ecosystem. Elaborate with five examples each on how B2B is different
from B2C.
Q3. “Ransomware” is the
most recent cybercrime attack that has gripped the world. Over the last few
days, the global ransomware attack WannaCry infected computers running on older
versions of Microsoft operating systems like XP, locking access to files.
a. What are the
different types of cyber-attacks? Describe two instances where such large scale
cyber-attacks have taken place and have caused mayhem and destruction.
b. Elaborate on the
steps being taken by governmental agencies to control these cyberattacks.
MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash | Call @ +919741410271 / +918722788493 or Email: smu.assignment@gmail.com
Business
Ethics, Governance & Risk
1. The New Companies Act of 2013
introduced conditional CSR spend of 2 percent – a first of its kind mandate
globally. You have been retained as a CSR consultant by Acumen Logistics
Services, a company providing cold storage & transport services. Which according
to you will be the two or three appropriate CSR initiatives for them from
schedule VII and what will be your recommendation/plan on how they should
implement them?
2. In the parking lots of Bangalore,
it is a common sight to see provisions made to recharge the car batteries of
Reva, the electric car. The way it works is quietly making sense to the
customers. Elaborate on the ethical and sustainable dimensions of manufacturing
and marketing such a product in a country like India.
3. Are you aware that you are being
tracked and watched while you are surfing the net. The advertisers observe your
surfing behavior and accordingly target their ads at you. You end up exposing
your supposed needs unawares as someone is stealing data about your online surfing
patterns. This kind of tracking and placing ads in the surfer’s path is known
as contextual targeting.
a. What is the inherent moral issue
here? Why is it an issue? What does law say about it.
b. Marketer’s say prohibition of
tracking takes away the marketer’s legitimate right to study consumer behavior.
Which side do you agree with and what are your reasons for doing so?
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Employee Development and Talent Management
1. Demonetarization in
India surged demand for manpower especially in Banks. Public sector banks made
use of their former employees to overcome this crisis. Which Internal
Assignment Applicable for September 2017 Examination other techniques of
internal acquisition could banks come up with to ensure smooth supply of
manpower and help build conducive work environment?
2. P & T a joint
venture between Patson & Toney 2007 was founded as a big name in Chips
provided to phones, tablets and other such devices. Despite the overall
industry growing at 30% P&T was stuck at just 10%. The top management tried
hard to understand why. They finally groped in external consultants called as
AB Brothers to bring out the reasons and find solution. AB Brothers found that
some needed flexible timings work from home options, some needed gym while
others were looking for sabbaticals so that they could cater to their family
and get back fresh to work. The given suggestions were worked upon. Employees
were seen to be happy and employees stayed with the organisation for long. The
organisation culture improved. Do you think such initiatives are just a cost to
the company and do not materialise in much benefits for the organisation.
Justify your answer based on the case.
3. Aeroline, a no-frills
air carrier wanted to revamp its staff uniform. They asked their internal
employees to give in their names to work towards this. Of the many who offered
to rope in management zeroed down on 45 employees. This team met twice a month
and worked for more than 18 months to bring out a uniform which was not only
cost effective, could be washed by machine and customised to the flight usage
for all staff. The management was very pleased with the outcome. Not only did
the uniform boost the morale of employees but also brought out what was the
true spirit of the employees. This definitely worked much better than hiring
someone from Outside.
a) What do you think
could be real reason for the management of Aerolines to ask employees to work
on their uniforms?
b) Think about other
ways in which employees could be motivated in the organisation like Aeroline.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Global Retailing
1. Entry Strategy in
Global Retail Market differ from Country to Country and from Market to Market.
If you are an Executive Director of a Global Company which produces Formal
Leather Shoes- how will your retailing strategy differ in Countries like
Nigeria, Germany and Dubai? You have to explain your answer looking into these
specific markets, market segmentation and specific target audience.
2. It is estimated that
global retail ecommerce will reach US$ 4 Trillion by 2020, recently many new
global retailers have shown tremendous growth within last 3-4 years. What is
your opinion of about the growth factor of e-commerce in recent time? Secondly
if your company also decide to launch their products, of electronic
equipment’s, thru e-commerce, what challenges will you face while competing in
the market? Why do you think that it is important to be a part of ecommerce if
you have to survive and grow in Global Retailing?
3. The growth of Global
Retail industry will remain around 15% till 2021 mainly driven by Asia Pacific
Sector including India. Keeping in mind the Indian Consumer-critically evaluate
this growth on the following two parameters with suitable examples.
a. Customer looking for
convenience and buying online.
b. Consumer being more
quality and price conscious and ready to go for best bargain/offer.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
HR AUDIT
Q.1. XYZ Training Ltd.
was established in 2009. It is observed that after every employee after working
in the organization for 8-10 months either start taking sick leaves or are
absent without giving any relevant reason and in a span of a year they leave
the organization. The management is surprised and are trying to find out the
reason behind such turnover. Help the management in conducting relevant audit
to find out the actual reasons for absenteeism.
Q.2. Shri. Mishra, is an
owner of 'Cacophony'- An Ecotel Hotel at Patna. He believes that 'Training
makes people perfect'. However, he observed that his staff even after getting
trained for a month, is not able to perform as per set standards. He is confused
and needs your help in finding the root cause. Guide him for conducting the
relevant audit.
Q.3. Mr. Nandan is a Sr.
Manager - Accounts with Car Tex Ltd. Very often, Mr. Nandan used to stay back
after working hours for completing the work. On 24th March, Mr. Nandan was in
the office till 3 a.m., since it was year ending. Unfortunately, he was
attacked by robbers on that night and was left with broken leg. In the morning
it was found that Rs.2 lakhs were robbed by the robbers. Mr. Nandan had filed a
claim for compensation which the management denied as this tragedy took place
after working hours. Answer the following:
a) According to you, Mr.
Nandan or the management is right? Give reasons.
b) How would you conduct
an audit of the compensation measures of the company.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Integrated Marketing Communication
1. Mr. Karan plans to
start a new chain of coffee shops named after popular TV show “Kofee with
Karan” across India. All the stores will have Bollywood theme in it. Every
store will be dedicated to one actor so that the customers should try to get in
all the stores. There will be selfie booth in all stores. The company plans to
give competition to Café Coffee Day, Barista, Starbucks, etc. The company hires
you as a Marketing Communication head and ask you prepare a 7P’s of Marketing
Mix for the store.
2. The “Koffee with
Karan” is the new Bollywood concept store and wants to aggressively get the
market share. The company plans to use sales promotion techniques to get the
customer to the store. You have been asked to decide at least five sales
promotion technique for the “Koffee with Karan” Outlets.
3. Answer the following:
a) The store “Koffee
with Karan” wants to make its presence felt in Online Marketing. You have been
asked to suggest five online activities that you will do for the outlet.
b) The store “Koffee
with Karan” plans to open five stores in the International Market. You have
been asked to prepare the list of challenges that the company will face in the
International Market.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
International HR Practices
Q.1) You are an HR
Manager of a leading Information Technology firm from India serving the
international clients. You have an ongoing project in UK wherein it is found
that 20% of expatriates from India are underperforming. You are asked to give
explanation for the same. Give possible reasons for the failure of Expatriates.
Q.2) Your Company is
into automobile sector manufacturing two-wheelers in Indonesia. Recently, the
Indonesian Government brought changes in its FDI policy which forced the
automobile company to send 40 % of its Indian workers working in Indonesia back
to India. The company does not have a formal repatriation process in place. You
are asked to put a formal repatriation process in place.
Q.3) ABC Ltd is an MNC
from India specializing into Biotechnology sector. After its successful
operations in European market, it is planning to expand in North America and
Asia. Currently, it has an employee strength of 1000. It is planning to start
units in above regions with an initial employee base of 100. At this juncture,
identifying different HRM issues in these areas becomes essential. In this
light, answer following two questions.
a) Which HRM issues in
North America are relevant to your company?
b) Which HRM issues in
Asia are relevant to your company?
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Internet Marketing
1. You have recently
joined as Chief Digital Officer of a Govt PSU Shipping company. The company
does not have a web presence at all. Explain in detail the process of setting
up a website. Explain atleast 2 innovative approaches that would form part of your
website.
2. You are the Chief
Marketing Officer of a newly opened French restaurant in Delhi by the name of
“LePain”. What Online Media tools will you deploy via your restaurant website
to generate traffic to your website?
3. You have decided to
become an entrepreneur by setting up your own business in travel & tourism
sector with a facility to make travel bookings online via your website?
a. What will be your
approach towards Social Media Marketing? Explain.
b. How do you plan to
leverage mobile marketing platforms? Suggest innovative approaches.
MBA Assignment Solutions | Project Report & Thesis |
Contact: Prakash | Call @ +919741410271 / +918722788493 or Email:
smu.assignment@gmail.com
Comments
Post a Comment